013 - Mara Gordon, Co-Founder, Aunt Zelda's - Lit Up Founders

Episode 13

013 - Mara Gordon, Co-Founder, Aunt Zelda's

It’s so refreshing when you meet someone who understands what fulfills them and is actually doing it! It’s their calling. They’re mission driven. That is especially true for today’s guest: Mara Gordon, Co-Founder of Aunt Zelda’s. The drive to care for a loved one is a very powerful force. Mara, confronted with the challenge of helping her husband, when traditional methods had failed, turned to Cannabis. The impact was immediate, but unfocused. The obstacle in turning to Cannabis was that there was no data on effective dosing. She wanted a prescription, but ended up with a picnic! To a Process Engineer that is unacceptable. The ensuing journey in treating her husband, herself, loved ones, and eventually others embarked Mara down the road to solve the dosing issue for Cannabis. In the documentary “Weed the People”, and her TED Talk “Cannabis: Separating the Science from the Hype”, shares part of Mara’s journey of applying a collaborative, qualitative approach, in uncovering effective dosing for Cannabis. Her Aunt Zelda’s oil heavy Carrot Cake recipe was the perfect delivery method for some of those initial doses. That mission has now expanded to 4 companies, to deliver data-driven, Cannabis-based plant medicines, research, and knowledge for practitioners. Please enjoy the Amazing Founder’s Journey of Mara Gordon, Co-Founder of Aunt Zelda’s. Mara Gordon, Professional Summary: https://auntzeldas.org/about/mara-gordon/ Aunt Zelda’s, Corporate Summary: https://auntzeldas.org/about/ Show Notes: Relevant Links: Cannabis: Separating the Science from the Hype | Mara Gordon | TEDxPaloAlto: https://www.youtube.com/watch?v=jyAGlb8PMRc My Experience From 24 Years In California Cannabis: From Compassionate Use To A Corporate Buyout: https://www.benzinga.com/markets/cannabis/20/08/16903769/my-experience-from-24-years-in-california-cannabis-from-compassionate-use-to-a-corporate-buyout Mara Gordon: Aunt Zelda's, For Every Household: https://www.forbes.com/sites/warrenbobrow/2019/05/29/mara-gordon-aunt-zeldas-for-every-household/ HempCon: https://www.facebook.com/HempconShow/ https://www.instagram.com/hempcon/ Weed the People: https://www.weedthepeoplemovie.com/ Lawrence Ringo: A Hidden Origin Story of the CBD Craze: https://www.nytimes.com/2020/05/23/sunday-review/coronavirus-cbd-oil.html Lawrence Ringo: Father of CBD: https://theemeraldmagazine.com/lawrence-ringo/ Zelira Therapeutics: https://zeliratx.com/ Calla Spring Wellness: Canna/Non-Canna Founders LinkedIn & Social Steve Jobs: https://en.wikipedia.org/wiki/Steve_Jobs Mother Teresa: https://en.wikipedia.org/wiki/Mother_Teresa Hashtags: #LitUpCannabis #CannabisFoundersJourney #CannabisEntrepreneur #Founder #Cannabis #Entrepreneur #MaraGordon #AuntZeldas Mara Gordon, Co-Founder, Aunt Zelda’s Also: Co-Founder of The Oil Plant, Zelda Therapeutics, and Calla Spring Wellness mara@auntzeldas.org https://auntzeldas.org/about/mara-gordon/ Personal Contact Info, Social, & Websites https://twitter.com/marabg https://www.linkedin.com/in/maragordon/ Brian Weber, Producer & Host, Lit Up Cannabis: A Founder's Journey linkedin.com/in/briancweber/ www.litupfounders.com www.facebook.com/LitUpFounders/ www.instagram.com/LitUpFounders/ www.twitter.com/LitUpFounders www.linkedin.com/company/litupmedia/ Listen to the episode here or on SoundCloud, Apple Podcasts, Google Podcasts, Spotify, Stitcher, TuneIn, iHeartRadio or RSS to your favorite podcast app.

About the Podcast

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Lit Up Founders
A show about the entrepreneurial pioneers of the Modern Cannabis Industry and the Organizations they are building. Each episode features the founder themself, sharing their journey in creating the most impactful ideas in Modern Cannabis.

About your host

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Brian Weber

Producer & Host of Lit Up Founders.

Through his current company, Digital Realty, Brian has served the retail industry as technology and business consultant for the past 8 years; selling, implementing, training, and supporting retail Omnichannel technologies.

In researching the Cannabis Industry, largely because of its Federal status and history in the US, he was fascinated in seeing what the entrepreneurs were building. With his experience as an entrepreneur, supporting entrepreneurship, some background in broadcast radio, and a love for amazing medium of podcasts (especially "How I built this" by Guy Raz); all converged to create the spark moment that spawned Lit Up Founders. I hope you enjoy!

Brian holds a B.S. in Management Science & Information Systems from Rutgers University Business School. He currently lives in Jersey City, New Jersey with his dog Zeke.