017 - Rosie Mattio, Founder & CEO, Mattio Communications - Lit Up Founders

Episode 17

017 - Rosie Mattio, Founder & CEO, Mattio Communications

Our guest today is a 3rd generation female entrepreneur. Gregarious by nature, nurtured by her her entrepreneurial parents, she confirmed her calling when High School C's turned into University A's in Public Relations courses. Rosie Mattio took the initiative. To step up when her boss moved on, to step out on her own to support family moves, to step into being a mother of four. She stepped up when her Husbands startup needed her expertise, step into the unknown of the nascent legal Cannabis Industry, stepping past limiting beliefs of "I Can't", and is setting up to lead the preeminent Public Relations firm in Cannabis. Please enjoy the inspirational founder's Journey of Rosie Mattio, of Mattio Communications. Professional Summary: Rosie is founder of MATTIO Communications, the preeminent cannabis marketing agency in the U.S. She helped usher in the New Cannabis Age, garnering global media coverage in mainstream publications for clients, including the first cannabis article ever published in Oprah Magazine. Over the past year, her New York firm has grown alongside the industry, adding marketing and communications services for clients, including content, SEO, investor relations, event planning and influencer marketing. Today, Rosie is considered a market maker in the world of cannabis. Ranked the #1 cannabis PR firm by Green Market Report, Rosie is a strategic powerhouse, industry connector and influencer. Rosie has been named a High Times Female 50 and Forbes Fifteen Powerful And Innovative Women In Cannabis. Company Summary: MATTIO Communications was founded by Rosie Mattio in 2005 and is one of the longest running and largest marketing firms in the cannabis space. The company has supported the industry and grown up alongside it, working to normalize perceptions and remove the stigma surrounding cannabis. In 2019, the company was ranked on Green Entrepreneur's Top 100 Cannabis Companies and awarded MG Magazine's Best Workplaces. MATTIO works with clients across the U.S. and represents over 40 of the most visible companies in every sector of the cannabis industry. Show Notes: Popcorn, Indiana Uncle Ikes Pot Pie, Redefined? Chefs Start to Experiment With Cannabis Herb: Mastering the Art of Cooking with Cannabis Headset Mitch Rothchild, Chairman & Founder at Sapphire Digital (formerly Vitals) Inspirational Founders: “Fearless Female Pioneer”: Emily Paxhia, Co-Founder, Poseidon Asset Management “Integrity First”: Jason Wild, Chairman Of The Board at TerrAscend Top 5 Articles/Interview with our Guest: https://www.forbes.com/sites/irisdorbian/2020/02/27/meet-rosie-mattio-queen-of-cannabis-pr/#236c073d62f7 https://www.refinery29.com/en-us/rosie-mattio-power-diary https://hightimes.com/women/higher-profile-rosie-mattio-founder-ceo-mattio-communications/ https://www.adweek.com/brand-marketing/what-its-like-to-run-an-essential-cannabis-business-as-a-mom-during-the-pandemic/ Hashtags: #LitUp #FoundersJourney #CannabisEntrepreneur #Founder #Cannabis #Entrepreneur #cannabiscommunity #mattiocommunications #rosiemattio #pr #ny #newyork #cannabis #frompottopopular #cannabispodcast Rosie Mattio, Founder & CEO, Mattio Communications rosie@mattio.com https://www.instagram.com/rosiemattio/ https://www.linkedin.com/in/rosiemattio/ https://www.instagram.com/mattiocommunications/ https://www.linkedin.com/company/mattiocommunications/ https://twitter.com/mattiocomms https://www.facebook.com/MattioCommunications/ Brian Weber, Producer & Host, Lit Up Cannabis: A Founder's Journey linkedin.com/in/briancweber www.litupfounders.com www.facebook.com/LitUpFounders/ www.instagram.com/LitUpFounders/ www.twitter.com/LitUpFounders www.linkedin.com/company/litupmedia/ Listen to the episode here or on SoundCloud, Apple Podcasts, Google Podcasts, Spotify, Stitcher, TuneIn, iHeartRadio or RSS to your favorite podcast app.

About the Podcast

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Lit Up Founders
A show about the entrepreneurial pioneers of the Modern Cannabis Industry and the Organizations they are building. Each episode features the founder themself, sharing their journey in creating the most impactful ideas in Modern Cannabis.

About your host

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Brian Weber

Producer & Host of Lit Up Founders.

Through his current company, Digital Realty, Brian has served the retail industry as technology and business consultant for the past 9 years; empowering retailers with technology.

In researching the Cannabis Industry, largely because of its Federal status and history in the US, he was fascinated in seeing what the entrepreneurs were building. With his experience as an entrepreneur, supporting entrepreneurship, some background in broadcast radio, and a love for amazing medium of podcasts (especially "How I built this" by Guy Raz); all converged to create the spark moment that spawned Lit Up Founders. I hope you enjoy!

Brian holds a B.S. in Management Science & Information Systems from Rutgers University Business School. He currently lives in Jersey City, New Jersey with his dog Zeke.